Do You Need Website Maintenance?

Has your company invested the time, energy and money into building a great website?
Does your company believe your site will drive traffic and create opportunities for your business?
Does your company think you're done, and you can sit back and reap the rewards of your Internet presence?

Not exactly. There's no denying that developing a website is the first part of effectively marketing your business. However, proper Internet marketing is not a one-step process. Like any good marketing tool, a website is only effective if it's relevant; having an outdated site can be more detrimental than having no site at all!

Put yourself in a clients situation. Who wants to trust a source that is out of date? The potential clients visiting your website need to feel that they can trust the information provided and feel as if you will look after their needs if they chose to contact you.

To remain effective, a web site needs to be constantly updated and maintained for a number of reasons:

• Technology changes fast and a site can begin to look and act old very quickly.
• A website that appears to be current is more appealing to visitors, especially repeat ones.
• Changes in your business, for example new products or prices.
• Components of a web site such as links may be broken.
• The rules by which search engines list sites change constantly. Without updating and taking account of these new rules, a web site can easily become 'lost' in search engine listings.
• Fresh information ensures people have a reason to return to your site.


Why have FSI do website maintenance and promotion of your website?

• We promote many websites and will notice, other sites that will be a perfect linking match for yours. Linking to those other sites is a key way to:
- attract new visitors
- keep traffic coming back because your site is a valuable resource
- keep search engine and directories satisfied that your site is important, which means higher listings when someone looks for your service or products.

• We keep up on the latest marketing news, taking courses, subscribing to several marketing newsletters, and watching your site for errors. By being involved like this, we will be able to spot new opportunities and possibilities for your site's benefit.

• Save yourself time for the things you do well. Doing website maintenance and promotion takes time. Learning how to do it can be a real challenge. We have done the steep learning curves, gone through the mistakes, and come out as professionals who know how to promote and maintain websites in a cost-efficient way.

• Add to your profits: compared to other media for promotion, the Internet is inexpensive. Your website will be up and running 24 hours a day, week after week, month after month, with an audience of millions all around the world.

• With a quick phone call or email, minor changes can be carried out usually on the same day.

• We can create a website maintenance plan that will ensure your web site is performing at its optimum level. This is essential if you wish to maintain or increase sales and stay ahead of your competition. It can also save you money if you chose to sign up for a monthly plan.

Please contact FSI today for your website maintenance and promotion!