Overture
sells ads on mobile travel service
Net Imperative - view
site
10-06-2005 10:57 AM
Mobile content provider Mobile Commerce
has secured a deal with search marketing firm Overture
to launch a mobile travel deals search service.
The WAP service, which will available to all networks,
enables travel companies to bid for keywords listed
on the Yahoo! WAP site.
The three companies currently bidding the highest
amount for those keywords will have their advertisement
shown to the user.
Yahoo-owned Overture, soon to be renamed Yahoo
Search Marketing Solutions is responsible for selling
the advertising space to the travel companies whilst
Mobile Commerce provides the technology.
Steve Page at Mobile Commerce, said: "With
Forrester predicting that by 2006 70% of people
will have internet enabled phones, it is increasingly
clear that operators need to consider expanding
their internet search capabilities beyond their
own portals. The performance-based advertising model
is seeing great growth in the mobile sector."
The service is scheduled for launch later this
year.
Sean Walker, general manager of vertical markets
at Overture said: "This service is going to
replicate the internet performance-based search
advertising model, where companies bid and pay for
advertising space in real time.
"For us, this is a natural transition from
the advertising we serve on the internet. Many of
our existing advertisers are interested in this
new method of distribution."
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